AEO / GEO
Clean readable content
for AI agents, AEO optimized
Customers are starting to ask AI assistants instead of scrolling search results. AEO and GEO are the disciplines of being found there. Yello! is the honest, automatable foundation, no rebuilds, no ranking gimmicks, no invented claims.
Plain English
Two names,
mostly one idea
AEO and GEO are used interchangeably across the industry. Both mean earning visibility inside AI-generated answers, not just in a ranked list of blue links. SEO gets your website found; AEO and GEO get your business understood and mentioned.
AEO · answer engine optimization
Be the answer
Show up when an AI answers a question directly: Google AI Overviews and AI Mode, voice assistants, anything that replies instead of listing links.
GEO · generative engine optimization
Be the business it mentions
Get named when a language model writes its answer: ChatGPT, Claude, Perplexity, Gemini, and the agents built on top of them.
| Traditional SEO | AEO / GEO | |
|---|---|---|
| Where you show up | Google & Bing results pages | AI Overviews, ChatGPT, Claude, Perplexity, Gemini, agents |
| The goal | Rank high, earn the click | Be retrieved, understood, and cited in the answer |
| What gets optimized | Pages and keywords | Facts, structure, entities, the business itself |
| How you measure it | Rankings, clicks, traffic | Mentions, citations, AI referral quality |
AEO and GEO don’t replace SEO, they sit on top of it. If crawlers can’t read your content, no AI can use it either.
Why now
The behaviour has
already shifted
AI traffic is still small, around 1% of visits, but it converts far better, because the AI already did the research. The customer who arrives is ready to act.
45%
of consumers use AI to find local businesses
up from 6% a year earlier, a 7.5× jump
3rd
most-used source for local recommendations
behind only Google and Facebook, past Yelp & TripAdvisor
4x to 6x
higher conversion from AI-referred visitors
14.2% vs 2.8%, Ahrefs & Semrush
68%
more time on site from AI-referred visitors
vs traditional organic search
1 in 100
local businesses ChatGPT recommends
SOCi Local Visibility Index, 350k+ locations
88%
of local businesses have no AI-search strategy
industry survey, 2026
Not SEO, the agentic future
The front door is moving,
and Google may not be standing in it
SEO optimizes for a world where the journey starts at a search box and ends with a human clicking a link. That world isn’t gone, but it’s no longer the only one, and it’s no longer where the growth is. The emerging journey never touches a results page.
The agentic journey
The customer states a problem
to whichever assistant or agent they already talk to.
The agent retrieves and compares
pulling facts from the businesses it can actually read.
The agent answers or acts
recommending, booking, or deciding on the customer’s behalf.
The thing being evaluated isn’t a webpage. It’s the business itself, its facts, services, availability, and trustworthiness as data.
How Yello! helps
Complies with new AI standards,
clean content, standard formats
Getting mentioned by an AI is a mechanical problem: be accessible, structured, consistent, fresh, and trustworthy. Yello! automates that layer for every client.
Retrieval
Hosted Yello! pages in predictable locations serve clean Markdown, no JavaScript, no nav clutter, no cookie banners. Pure content for the AI to read.
Extraction
Name, category, contact, hours, locations and services are published as structured JSON. You hand the AI a fact sheet instead of hoping it parses a designed-for-humans page.
Consistency
The pages are generated from the live site, so facts stay in sync. Entity consistency, which correlates strongly with AI visibility, becomes automatic.
Freshness
Continuous updates keep it current, and AI systems strongly favour recently updated content. Last-updated and last-published dates are documented as proof.
Trust
The one generated summary is AI reviewed before it goes live. Source URLs and timestamps preserved, no invented claims, no hidden instructions.
Platform-neutral
One clean layer serves ChatGPT, Claude, Gemini, Perplexity and whatever comes next, because nobody controls the front door anymore.
Straight about it
What Yello!
never claims
The proven levers are clean structure, consistent facts, freshness, crawler access, and third-party presence. Yello! automates the first four. It won’t do the off-site work, reviews, directories, real third-party presence, and anyone claiming to automate that should be treated with suspicion.
- False, llms.txt boosts your Google rankings
- False, Guaranteed citations from ChatGPT or any assistant
- False, AEO / GEO replaces SEO
- False, An “AI SEO hack” or ranking trick
- What we do guarantee: when an AI looks at your business, it finds clean, accurate, current, AI reviewed information, instead of guessing.
Better together
AEO and GEO stand on optimized,
AI-ready content
Answer engines can only quote what they can read. Yello! gives them a clean, structured, current version of the business, so the AEO and GEO work has something solid to stand on, across every platform at once.
Become a partner
Get your clients a Yello! page,
or someone else will!
Give every client a managed AI presence, under their own domain, white-labelled. No rebuilds, no redesign, no code.